ISSP [2020] : Designing a Target Market Analysis Plan for Durex Contraceptive Products at Circle K, Vinmart+ and Other Convenience Stores
With the digital era continuously developing over the recent years, the Vietnamese lifestyle, especially amongst the younger generation has changed into a fast- paced lifestyle. This lifestyle shift has resulted in increasing consumer demand for convenience stores that are easy to access. In addition, it has driven the growth of convenience store channels in Vietnam …