ISSP [2021] : Designing Sustainable Marketing Plan For A Community Garden In Wat Buaphan Area

Wat Buaphan is one of the many communities in Thailand that struggles with poverty issues that hinders the opportunity for the people. The situation leads the people to move away from the land as the original way of life is no longer viable. The migration brings in investors who transform the natural landscapes into factories and estate developments. With our collaboration with SAFETist, the ultimate goal ofthis project is to help preserve the traditional way of life by researching, conducting surveys, interviewing the marketers and the sponsors in order to design a sustainable marketing plan for SAFETist farm to bring in new visitors and simultaneously generate incomes to the locals. We also recommended a set of future plans to our sponsor once the farm gained its popularity and the business is ready to move toward an efficient and sustainable farm.