ISSP [2021] : Assessing Intangible Cultural and Community Value of a Bangkok Landmark

With the continuously changing world, human beings have been adjusting their lifestyle unendingly. The cineplex, a cinema with multiple theatres, mostly located in malls, seems to be more popular and suits the present needs better than the standalone movie theatre. Resulting in the demolition of standalone movie theatres all over Thailand.

The goal of this project is to help the Association of Siamese Architects under Royal Patronage (ASA) to raise public awareness of and preserve a local landmark, which is the standalone Scala Apex movie theatre. After background research and interviews with architectural and historical experts, we found significant values of the Scala Apex Movie Theatre towards architecture, society, and history. By analysing public opinion, the team found that the public lacks awareness towards the values and knowledge of the Scala Apex Movie Theatre. We recommend the ASA to pursue social promotion and website ,along with contacting a potential investor of the Scala Apex Movie Theatre.