ISSP [2012] : Designing Promotional Media for a Hydroponics Demonstration Farm

The Hydroponics Demonstration Farm in Prachinburi, initiated by the Chaipattana Foundation, educates and promotes soil-less plant cultivation technique, using only nutrient solution, to the general public. With limited human resources and lack of a suitable business strategy, the farm was unable to fully realize its potential. Our team helped the farm to focus on building a brand in order to market its vision, enhance its credibility, and add value. Conducting market research, identifying the farm customer base, and designing marketing strategies to build customer awareness were key initiatives in enhancing the farm’s potential as a learning centre for the benefit of society