ISSP [2019] : Promoting Culture and Tradition: Increasing the significance of coconuts in Amphawa

The recent coconut price fluctuations in Thailand have caused economic distress among its coconut farmers who rely on income from these sales. The Chaipattana Foundation seeks to mitigate this problem by implementing new coconut-related activities at the Amphawa Chaipattananurak Conservation Project that will not only improve the livelihood of farmers in Amphawa, but also convey the significance of coconuts. Through research, observations, interviews, surveys, and a prototype “coconut day event,” we introduced new activities to the Amphawa Chaipattananurak Conservation Project.