ISSP [2019] : Assessing the Potential Global Market for Organic Instant Noodles

Instant noodles are universally consumed because they are convenient, inexpensive, and tasty. However, the majority of instant noodles contain MSG and potentially harmful chemicals. The goal of Urmatt, our sponsor, is to produce an organic instant noodle product with biodegradable packaging. We conducted research to help Urmatt with strategic marketing to enter this saturated market. Through surveys, interviews, and research, we presented Urmatt with the most effective labeling claims and maximum price points for the US and Thailand.