ISSP [2017] : Developing Sustainable Educational and Promotional Materials in Learning Center in order to Preserve Traditional Coconut Sugar in Amphawa

A long cultural heritage, coconut sugar farming of Amphawa, Samut Songkhram, Thailand, is fading away from Amphawa community, as newer generations do not find the motivation to preserve the tradition after globalization. Amphawa Chaipattananurak Conservation Project has established a learning center to sustain the culture. However, the learning center failed to draw attention from various target groups due to communication barrier and unattractive educational materials. Our goal is to develop sustainable educational and promotional materials in learning center in order to preserve traditional coconut sugar in Amphawa. Observing the learning center and interviewing the staffs, along with conducting surveys on tourists helped us developed the learning center for Amphawa Chaipattananurak Conservation Project.