ISSP [2013] : Empowering the Women’s Cooperative of Ban Pang Ung Mhai through the Competitive Marketing of Crafts

The Raks Thai Foundation aims to empower women and promote sustainability in developing communities in Thailand.Our goal was to assist a Hmong women’s craft cooperative in the village of Pang Ung Mhai in Northern Thailand to establish a more profitable business. With a focus on empowerment, we utilized methods of participatory action research to help the women develop business skills and promotional tools, including knowledge about marketing strategies and evaluation methods, information and product tags, a photo book displaying their village and work, and a product portfolio. The findings developed through our methods led us to propose recommendations aimed at allowing the women to maintain success on their own in the future and enabling the Raks Thai Foundation to support other communities.