The authenticity and core identity of Amphawa are threatened by the new technology, modern lifestyle and the modification of cultural expression to suit the tourists. This project is designed to cooperate with the Amphawa Chaipattananurak to introduce tourists to the historical origin of Amphawa and to promote sustainable development. Through interviews, observations and site assessment, the team decided to design a cultural travel program and brochures which include maps, trip planning guide, and information about Amphawa. The cultural travel program will help raise people’s awareness about the importance of Thai traditions and cultures as well as resulting in sustainable development where people can become self-reliant.
