ISSP [2025] : Creating a collective identity through branding for villages around nong han lake using BCG as a selling point
Abstract The Association for the Promotion of Wetlands Sustainable Development is a wetland conservation organization in Thailand. This project aimed to assist the association to unite five Nong Han communities under a shared local brand using the Bio-Circular-Green (BCG) Economic Model to enhance product value while preserving their unique identities. Through our investigation in Nong …