ISSP [2025] : Attracting Tourists and Supporting Locals: Implementing Community-Based Tourism Strategies in the Amphawa Region
Abstract In recent years, the Amphawa region of Samut Songkhram, Thailand has experienced an overall decrease in tourism, especially in areas outside of the popular floating market. Additionally, the lack of communication of cultural information to visitors does not allow tourists to fully engage with and understand the qualities that make Amphawa a unique destination. …
