Abstract      

The Association for the Promotion of Wetlands Sustainable Development is a wetland conservation organization in Thailand. This project aimed to assist the association to unite five Nong Han communities under a shared local brand using the Bio-Circular-Green (BCG) Economic Model to enhance product value while preserving their unique identities. Through our investigation in Nong Han, we assessed branding opportunities, resource management, and community expectations. Our findings highlight challenges and strategies for strengthening the brand and promoting sustainability.