Along Thailand’s coasts, 250,000 artisanal fishing villages rely on fishing to survive. The Thai Sea Watch Association (TSWA) represents local fishermen and the challenges they face due to de- creasing fish stocks. This project explored their experiences in the fishing industry and how the Thai public interacts with information online. Key findings included that fishermen are most concerned with immediate threats to being able to catch fish, and the Thai public interact with Facebook and Twitter the most. These find- ings were used to recommend that the TSWA focuses activism and education on issues that the fishermen themselves are interested in and invests more resources into creating engaging social media content to better amplify their voices to the rest of Thailand.