ISSP [2020] : Sustainable Tourism at Singha Park

This report addressed the goals of Singha Park to achieve financial sustainability and a positive relationship with the local community. The goal of this project was to recommend strategies to the sponsor company, Boon Rawd Brewery, that would promote business within the park, engage the local communities, and make Singha Park more sustainable. To address the project goal, the team collected both qualitative and quantitative data. The team proposed improvements to the Singha Park farm tour, product innovation to utilize underused resources, and engagement with local communities.