ISSP [2020] : Building Business Confidence in Local Pharmacies to Move Away from Counterfeit Condoms

Nowadays, in the Vietnamese market, counterfeit goods can be found everywhere and people purchase these products without knowing if they are fake or not. One type of these products is condoms. Using counterfeit condoms raises the risk of unwanted pregnancies and STD infections. In the year 2020, Vietnam has been reported to be the country with the highest abortion rate in the world1. Abortion is induced by the unwanted pregnancy and one of the causes of that unwanted pregnancy is the use of low quality contraceptive products.

This project is carried out to eliminate the demand for counterfeit condoms together with building brand confidence in Durex products. After completing the research, survey, interview, and observation, the team has analyzed the findings and propose the creative methods to achieve the goals.