Poverty is affecting coconut farmers who are abandoning their farms and traditional practices to move to the cities for lucrative jobs. The Chaipattana Foundation addresses this issue to improve farmers’ livelihoods by preserving and promoting coconut cider vinegar and other traditional products. Through research, interviews, surveys, and observations our team discovered that the more effective strategies used by a learning center, the better the overall experience for visitors. We formed recommendations to improve the coconut learning center and created and developed materials for coconut cider vinegar. The increased revenue from the coconut cider vinegar will allow coconut farmers to support their families and revitalize the coconut industry in Amphawa, Thailand.
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