ISSP [2016] : Developing Educational and Marketing Materials to Support the Sea Salt Culture in Samut Songkhram

Traditional sea salt culture in Samut Songkhram, Thailand, is disappearing, as technological advancements have allowed industrially produced salt to dominate the market. Forces of globalization are undermining the culture of salt farming, and our goal was to help preserve it. While many learning centers have been established in the area to promote salt farming, their educational and marketing materials were lacking. Interviews with teachers, students, and tourists, helped us propose learning and outreach strategies to the Chaipattana Foundation.