ISSP [2014] : Marketing Hand-milled Rice in Thailand: Creating a Self-sustainable Future for the Village of Mae Khong Khaa
A group of rural Thai women needed more money from selling the rice they grow to pay for schooling and healthcare. Our goal was to provide the Raks Thai Foundation with a marketing plan to increase rice sales and a program on marketing to educate the villagers. Using interviews, surveys, and direct observations we identified …