Vietnam

ISSP [2020] : Designing a Target Market Analysis Plan for Durex Contraceptive Products at Circle K, Vinmart+ and Other Convenience Stores

With the digital era continuously developing over the recent years, the Vietnamese lifestyle, especially amongst the younger generation has changed into a fast- paced lifestyle. This lifestyle shift has resulted in increasing consumer demand for convenience stores that are easy to access. In addition, it has driven the growth of convenience store channels in Vietnam …

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ISSP [2020] : Building Business Confidence in Local Pharmacies to Move Away from Counterfeit Condoms

Nowadays, in the Vietnamese market, counterfeit goods can be found everywhere and people purchase these products without knowing if they are fake or not. One type of these products is condoms. Using counterfeit condoms raises the risk of unwanted pregnancies and STD infections. In the year 2020, Vietnam has been reported to be the country …

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